It’s the question every business owner should ask before hiring a marketing company — so here is the straight answer. Up The Rank is an independently owned Texas company, and the optimization work behind it is done by a team that has been ranking local businesses since 1998.
Founder & Owner
Up The Rank is Rick’s company, run from Prosper, Texas. He came to search marketing after a long career in construction, which is why the firm focuses on contractors and the home trades — he speaks the language of the businesses he ranks.
Every engagement starts with Rick and stays with Rick: one owner, one point of contact, no hand-off to an account manager you’ve never met.
Delivery runs on a proprietary optimization platform developed continuously since 1998 — more than 45,000 web pages optimized over that time. These are the people behind it.
Chief Information Officer
Todd built the optimization platform Up The Rank runs on and has led its development for twenty-eight years. He still personally leads training on it.
Managing Partner
Justin manages campaign operations and works directly with business owners on strategy and execution.
Managing Partner
Cassie coordinates delivery — keeping projects, timelines, and client communication moving from kickoff onward.
Optimization Specialist & Lead Technician
Hunter does the hands-on technical work — building, monitoring, and tuning the campaigns that move rankings.
Run the free site check and Rick will walk you through what it finds — no obligation, no pressure.
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